Our Signature Initiative

Timbaland WayWeekend.

Each October, Timbaland Way Weekend honors Timbaland's legacy by turning creativity, culture, and innovation into a shared experience that uplifts and empowers community.

CreatorVerse, presented by Timbaland Way Cares

Timbaland Way Weekend is the signature annual weekend initiative of Timbaland Way Cares, created to honor Timbaland's legacy while bringing our mission to life through creativity, culture, education, mentorship, and innovation. Each year, it serves as a dedicated space for meaningful experiences that inspire expression, celebrate talent, foster connection, and open doors to new possibilities.

More than an event, it is a reflection of what Timbaland Way Cares stands for and a tribute to the lasting impact of Timbaland's creative influence on music, culture, and the future of innovation. By gathering community, creatives, and changemakers in one shared experience, Timbaland Way Weekend transforms legacy into action, using creativity not only to celebrate what has been built, but to invest in what can be born through the next generation.

We take pride in our numbers

2

Years of Impact

200+

HS Seniors Educated

4M+

Possible Social Media Reach

2000+

Community Reach

5

Events

A Look Back

The CreatorVerse Recap.

Vendor & Sponsorship Info

On October 24 and 25, 2026, CreatorVerse brought music, technology, education, and community into one powerful weekend in Virginia Beach. Here's how it unfolded.

Day OneOctober 24, 2026
8:00 AM - 12:30 PMStudents Only

NextGen: The Future Pathways Experience

High school students experienced high-impact sessions on college access, gaming, engineering, military tech careers, entrepreneurship, AI and content creation, and community safety, with a guest appearance by Timbaland and the Timbaland Innovation Challenge scholarship pitch competition.

Batten University, Susan Goode Center Theater

8:00 AM - 5:00 PMFree. Public

The Tech and Talent Expo

The outdoor Fest ran alongside the day's student programming with vendors, technology activations, food trucks, a Local Talent Showcase, and the Rhythm and Runway Fashion Show.

Susan Goode Center Innovation Lawn

1:00 PM - 1:45 PMReservation Only

The Future of Sound

Timbaland Way gave away scholarships to students who pitched ideas with the subjects being innovation in schools.

Batten University, Susan Goode Center Theater

6:00 PM - 11:00 PMTicketed. 21+

Inside the Music | 90's Experience Celebration

An intimate conversation with Timbaland presented by Timbaland Way LLC, followed by the Ultimate 90s Experience party hosted by Timbaland with music by DJ SNS.

Virginia MOCA

Day TwoOctober 25, 2026
11:00 AM - 3:00 PMInvite Only

Melodies & Mimosas

The invitation-only sponsor brunch closed the weekend with music, curated bites, mimosas, and meaningful conversation in celebration of the partners who made it possible.

Exclusive Location

The Inaugural Year

CreatorVerse

October 24-25, 2026. Virginia Beach.

The CreatorVerse is where creativity moved with purpose. Presented by Timbaland Way Cares in collaboration with Timbaland Way LLC., the experience brought music, technology, education, entrepreneurship, and community impact into one powerful space. Where sound, vision, and purpose collide. The Timbaland Way.

01

More Than an Event. A Movement.

CreatorVerse is a community-powered experience built to inspire the next generation through music, technology, creativity, and real access to opportunity.

02

Turning Creativity Into Pathways

CreatorVerse turns talent into direction by connecting creativity with education, innovation, and real pathways for the next generation to grow, build, and lead.

03

Powered by Purpose. Inspired by Legacy.

Rooted in Timbaland's legacy and driven by purpose, CreatorVerse is designed to inspire the next generation to create boldly, think differently, and step into new possibilities.

04

Full Timbaland Experience

The Full Timbaland Experience brings together music, innovation, conversation, and culture for a day that celebrates his legacy while inspiring what comes next.

Legacy in Motion

Rooted in Virginia Beach.

Timbaland Way Weekend is deeply rooted in the city and region that helped shape Timbaland's journey. As a signature annual experience, it honors not only his global influence on music and culture, but also his enduring connection to Virginia Beach and the 757. By bringing the weekend home, we create space to celebrate where the legacy began while inspiring the next generation of creatives, thinkers, and innovators rising from the same community.

Timbaland Way Weekend is not simply about looking back at achievement. It is about turning legacy into action. Through experiences centered on music, culture, technology, education, and creative exploration, the weekend reflects the same spirit of innovation that has defined Timbaland's impact for decades.

Timbaland with community partners at an ACCESS College Foundation event
Timbaland on stage before a crowd holding up lights

What's Next

CreatorVerse II.

October 16, 2027. Save the date.

The next chapter is already being written.

Coming Soon